Nordic Naturals

Nordic Naturals’ mission is to deliver pure and great-tasting omega fish oils that promote optimal health and wellness. Through science, education, and community outreach, we initiate standards of excellence and integrity that apply not only to our product line but to all of our business practices worldwide. As an industry leader and innovator, Nordic Naturals strives to lead individuals to a better quality of life while maintaining a deep respect for the environment.

Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.

Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards. Guided by his personal mission to bring high quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.

Why Do So Many Medical Professionals and Research Institutions Choose Nordic Naturals Fish Oil and Fish Oil Blends?

Surpasses International Pharmaceutical Standards

Exceptional Freshness Levels

Award-Winning Purity Levels

Great Taste

Exclusive and Exceptional Raw Material

Multi-Patented Manufacturing Process

Natural Triglyceride Form

Research-Based Innovation

Environmental Responsibility

Optimal Blend of Natural Stabilizers

Surpasses International Pharmaceutical Standards
Standards are set to protect consumers.
Governmental fish oil quality standards do not exist in the United States. To ensure consistent quality, Nordic Naturals adheres to and exceeds the stringent Norwegian Medicinal Standard (NMS) and the European Pharmacopoeia Standard (EPS) as well as the voluntary standards set by the Council for Responsible Nutrition (CRN) and the Global Organization for EPA and DHA Omega-3 (GOED) for all of our products. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, and PCBs.

Heavy Metals
Nordic Naturals products show no detectable lead or mercury when tested down to 0.01 ppm, which is 10 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits.

Dioxins
Nordic Naturals fish oils show no detectable dioxins when tested down to 1.0 ppt. The Norwegian Medicinal Standard and European Pharmacopoeia Standard limits for dioxins are 2 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).

PCBs
Nordic Naturals oils show no detectable Dioxin-like PCBs when tested down to 1.0 ppt. The Norwegian Medicinal Standard limit for these type of PCBs is 3 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).

California’s Proposition 65

While the World Health Organization (WHO) has focused on PCBs that are harmful to human health, California Proposition 65 (Prop 65) simply focuses on total PCBs. The Prop 65 limit is established as <0.09 ppm or 90 nanograms per day.
Nordic Naturals’ purity surpasses all PCB standards set by Prop 65, the GOED voluntary monograph, and all international standards—as documented by third-party analysis.

Exceptional Freshness Levels
Protection from fishy smell, taste, and harmful free radicals
Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals’ patented, oxygen-free manufacturing process delivers peroxide values (indicators of freshness) down to absolute 0.0 mEq/kg, with an average of 0.75 mEq/kg or approximately 14 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil.

Award-winning Purity Levels
Protection from harmful environmental toxins
Every batch of Nordic Naturals products is third-party tested for environmental toxins including heavy metals, dioxins, and PCBs, ensuring that every product exceeds international pharmaceutical standards and is at least 750 times purer than fish. Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for freshness, purity, and highest concentration.

Great Taste
Unsurpassed freshness equals great-tasting, repeat-free fish oil
The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes proprietary enzymatic and oxygen-free processing technologies to ensure a completely repeat-free product. Our patented encapsulation process also adds natural fruit essences into both the soft gel and oil for a light, fruity taste.
Years of feedback from health professionals and customers alike indicates that children, teenagers, and adults of all ages enjoy the clean, light, burp-free taste of Nordic Naturals fish oils.

Exclusive and Exceptional Raw Material
A great finished product starts with the freshest and purest raw material
Nordic Naturals starts with the best raw materials available: fish low on the food chain, which naturally contain low levels of impurities (and are also ideal for long-term sustainability, given their short reproductive cycles). All of our products are made exclusively from three fish species, none of which are endangered: wild-caught Arctic cod (Skrei), sustainably harvested from Norwegian waters, and wild-caught anchovies and sardines, sustainably harvested from the Southern Pacific Ocean.

Multi-Patented Manufacturing Process
Without chemicals or excessive heat
Nordic Naturals’ multi-patented manufacturing processes enable us to deliver fish oil with industry-leading freshness and purity levels. We use several steps in processing our oils, from water and clay filters to an enzymatic molecular distillation processes, with no chemicals or excessive heat, and all while preserving the natural constituents of the oil to the highest degree possible. Our patented enzymatic process removes environmental toxins (heavy metals, dioxins, PCBs, etc.), saturated fats, and other undesirable organic compounds, leaving only the beneficial components of the fish oil (omega-3, 5, 6, 7, 9, 11, etc.). We also utilize a proprietary nitrogen (oxygen-free) environment to achieve our industry-leading freshness levels, and to further reduce heat requirements thereby maintaining the integrity of the oils. Moreover, we use only natural enzymes to form triglycerides for all our high-concentrate products, and all our products are manufactured in triglyceride form in order to best preserve the oil and enhance absorption and utilization.

Natural Triglyceride vs. Ethyl Ester Form of Fish Oil
Ensuring optimal absorption and utilization
The established health benefits of omega-3s are based on decades of data—much of which are based on natural triglyceride omega-3s. Whereas most concentrated fish oils on the market today are in the ethyl ester form—a “new to nature” fat with only 18 years of history in the human diet—all Nordic Naturals formulas are produced in the natural triglyceride form, to ensure optimal absorption and utilization, and thus results.

Research-Based Innovation
Driven by the latest science
Nordic Naturals is a research-driven company, where processing technology and product formulations are driven by the latest developments. Our dedication to innovation is grounded in scientific research guaranteed by active participation in peer-reviewed clinical studies recognized by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen, without solicitation, by independent research institutions and universities—such as Harvard University, Columbia University, National Institute of Health (NIH), Stanford University, Duke University, UCLA, and the Cedars-Sinai Medical Center—with 13 published scientific studies and more than 30 currently underway.

Environmental Responsibility
Sustainable Fishing Practices and Environmental Activism
Since our founding Nordic Naturals has actively embraced responsibility for the impact our activities have on the environment—in our oceans, our processing, our offices, our partnerships, and our communities. We’ve devoted a website to outlining the practices through which we honor this responsibility—planetnordic.com.

Optimal Blend of Natural Stabilizers
Vitamin E and rosemary extract optimize the long-term freshness of our oils Nordic Naturals has spent over five years researching the impact of various natural stabilizers on fish oil. A recent study completed at Nutrasource Diagnostics in 2005 showed that Nordic Naturals’ product freshness level (measured by peroxide value) increased only 6% over a 36-month period, compared to other products showing an increase of more than 50% over an 18-month period. This exceptional freshness ensures no fishy smell or taste, improved compliance, and results.